Vending Elements: Product Flexibility And Brand Image

As the owner of a Planet Antares vending machine business, you are free to put whatever the customer wants in your vending machines.

For example, some people prefer Coke while others like Pepsi. In this case, you would just need to store both brands. Depending on the kind of account, customer preferences will also differ. The more people in a vending location, the more will be the diversity in their tastes. Everyone will not like the same products.

According to a national survey, personal preferences for cold drinks are classified as follows:

Coke – 38.6%
Pepsi – 27.4%
Others – 34%.

By offering only a single product in your Planet Antares vending machine, you will be excluding the customers in other segments. By keeping a variety of soft drinks in your Planet Antares vending machine, you can keep all the customers satisfied. That will lead to repeat business for you.

You should ensure that the contractor engaged by you provides high quality, fresh merchandise. All products must be removed from your vending machine one the date of expiry of freshness. This will be important for health reasons. No vending operator would like consumers to buy expired items as this might be followed by complaints and cause loss of business.

Always go for branded products in your vending machines because they are the ones that are popular and easily recognizable. These products are usually advertised on national media, so you will not need to advertise them.

Just place them in your machine and the customers will purchase them. When you go for unbranded or local items, you will have to promote them by giving out free samples or just hope that the product sells. This makes it advisable to vend branded products.

A wide range of products must be offered through vending machines to keep your vending customers happy. Vend only branded products from your Planet Antares vending machine so that they are easy to recognize and result in quick sales.